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JACKSONVILLE, FL. - April 1, 2002 -
Last week The Christian Broadcasting Network (CBN), in Virginia
Beach, Virginia, began taking inbound calls using a new phone system
installed by Jacksonville Florida's Capernaum, Inc. This "Next
Generation Call Center," uses Interactive Intelligence computer
telephony technology to route incoming calls from viewers of CBN's
various television programs, like The 700 Club, to specific groups
of Partner Service Representatives (PSRs). CBN will also utilize
the new phone system to handle the high call volumes during their
quarterly telethons. "Multi-Site queuing was used to route
calls between servers to keep service levels and PSR utilization
high. It was probably the biggest challenge we had to overcome,"
said Will Taylor, Capernaum's senior engineer.
CBN's phone system is unique, as PSRs access html-formatted information
from a database while they are on each call. One of CBN's goals
was to implement more ways that the PSRs could personalize their
interactions with CBN partners. "Our challenge was to build
a system using web technology that had a robust user interface,
fast response times, and could be easily modified," says Scott
Hopkins, one of the technical leads on the project. "We were
able to dynamically change data displays without reloading the pages
by accessing the database in the background. From there we integrated
with the phone system to place calls, transfer them, and monitor
calls in queue." CBN chose Capernaum for the project, due in
large part to its dual core competencies of web and telephony application
development.
Capernaum's relationship with CBN follows the successful implementation
of similar telephony solutions for other ministries like Compassion
International and International Bible Society, both located in Colorado
Springs, CO.
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